streaming app development case study | Kuku TV

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Kuku TV iOS App Development Case Study – Vertical Video OTT Streaming App Developed by Square Infosoft

At Square Infosoft, we proudly developed the official iOS app for Kuku TV, one of India’s most popular vertical video OTT streaming platforms. Built using Swift and SwiftUI, the app offers Apple users a smooth, responsive, and immersive video-streaming experience designed for today’s mobile-first audience.

As a trusted iOS app development company in India, we specialize in creating scalable OTT and entertainment apps like Kuku TV; Apps that combine flawless performance, elegant UI/UX, and strong backend architecture. This project demonstrates how our team helps brands bring their content to life through powerful iOS streaming app development.

With millions of active users and a fast-growing fan base, the Kuku TV iOS app stands as a benchmark for entertainment app development success, redefining the short-form video experience for iPhone users across India and beyond.

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About the Client

About Kuku TV: India’s Leading Vertical Video Streaming Platform for iOS

Kuku TV is one of India’s fastest-growing OTT and vertical video streaming platforms, offering short-format stories and original mini-series created for the mobile generation. Designed for Apple users, the Kuku TV iOS app delivers an immersive experience where viewers can enjoy one-minute episodes, quick stories, and daily entertainment updates all in a sleek, mobile-first interface.

The platform is popular for its vertical video format, multilingual content (Hindi, Telugu, Kannada, Bengali), and engaging micro-dramas that fit seamlessly into busy lifestyles. By offering fresh, regional, and accessible entertainment, Kuku TV has captured millions of viewers across India.

To enhance its presence on Apple devices, Square Infosoft collaborated with the Kuku TV team to develop the official iOS app a fast, stable, and user-friendly streaming solution built using Swift and SwiftUI. Our team focused on delivering smooth video playback, intuitive navigation, and App Store-ready performance turning Kuku TV’s creative vision into a fully functional iOS entertainment app.

This project demonstrates our capabilities as a top-rated iOS app development company in India, with proven expertise in OTT app development, streaming solutions, and entertainment app design for media brands worldwide.

Kuku TV Best iOS App Development company portfolio Square Infosoft

Kuku TV iOS App – Key Performance Stats

Downloads

Reviews

App Store Rating

Daily Active Users

Enhanced UI/UX Design for Kuku TV iOS App – Creating an Engaging OTT Experience for Apple Users

Design plays a crucial role in any OTT or video streaming app, and for Kuku TV’s iOS app, our goal was clear to craft a user experience that feels fast, intuitive, and immersive while reflecting the brand’s vibrant storytelling style.

At Square Infosoft, our design team followed Apple’s Human Interface Guidelines (HIG) to create a clean, gesture-based interface that keeps the focus on content. We designed a vertical viewing experience optimized for quick navigation, one-hand usability, and distraction-free playback; essential for a mobile-first entertainment platform like Kuku TV.

We focused on enhancing user engagement through smart content presentation, personalized recommendations, and seamless transitions between series, episodes, and player modes. Every design choice from typography to color palette was guided by Kuku TV’s bold brand personality and storytelling theme.

Key Features – What Makes the Kuku TV iOS App Stand Out

The Kuku TV iOS App, developed by Square Infosoft, offers a premium, mobile-first vertical video streaming experience designed specifically for Apple users.
Each feature was built to ensure high performance, easy navigation, and seamless entertainment setting new standards for OTT app development in India.

Mobile App Development Key Features:

Vertical-Video Streaming:
Full-screen, portrait-mode video playback built using AVPlayer, optimized for iPhone screens and one-hand viewing.
Fast, Smooth Performance:
Swift + SwiftUI framework ensures lightning-fast load times, smooth navigation, and minimal buffering; even on slower connections.
Categorized Content Library:
Users can explore genres like drama, romance, comedy, and thriller through a smart, dynamic layout.
Push Notifications:
Personalized alerts for new series, daily updates, and content recommendations powered by Firebase Cloud Messaging.
Multi-Language Support:
Seamlessly integrated regional language content (Hindi, Telugu, Kannada, Bengali) for a pan-India audience.
Smart Download & Offline Access:
Users can download episodes to watch later; Designed for optimal device storage and offline playback.
AI-Driven Recommendations:
Adaptive content suggestions based on viewing history, enhancing engagement and retention.
Modern UI/UX Design:
Crafted following Apple Human Interface Guidelines (HIG) for intuitive, clutter-free navigation and engaging visuals.
App Store Optimized:
Designed and optimized for App Store performance, strong retention, and positive user reviews.

Technology Stack & Tools Used in Kuku TV iOS App Development

The Kuku TV iOS app, designed and developed by Square Infosoft, was built using modern Apple technologies and scalable backend services to ensure smooth playback, lightning-fast performance, and an exceptional user experience across iPhones and iPads.

Our team combined Swift, SwiftUI, and Firebase with industry-leading tools to build a secure, responsive, and future-ready OTT streaming platform for iOS users.

Core Technologies using for iOS App Development:

Swift (Language): Primary programming language used for native iOS app development, ensuring speed, security, and reliability.
SwiftUI (Framework): Used to design beautiful, responsive UIs optimized for all Apple devices.
AVPlayer (Streaming Engine): Enables seamless video playback, low buffering, and smooth transitions between episodes.
Firebase (Backend & Analytics): Manages user authentication, notifications, and real-time data synchronization.
RESTful APIs (Integration): Connects front-end with backend servers for dynamic content and user data.
Core Data (Local Storage): Efficiently manages downloads, offline playback, and local caching.

Design & Collaboration Tools for develop iOS Mobile App

Figma: For wireframes, high-fidelity UI/UX prototypes, and design collaboration.
Sketch: Used for scalable icon sets and Apple-specific interface elements.
Zeplin: For developer handoff and asset management.
Adobe Photoshop & Illustrator: To enhance visual assets and brand graphics.

Infrastructure & Deployment

Xcode: Integrated development environment (IDE) for writing, testing, and deploying the app to the App Store.
Firebase Hosting & Cloud Functions: Backend logic and content delivery.
TestFlight: For beta testing and QA before App Store release.
App Store Connect: For app submission, analytics, and optimization.

Kuku TV iOS App – Live on the App Store

Experience the Custom iOS app developed by best mobile app development company Square Infosoft for Kuku TV, available now on the Apple App Store.

Full Stack iOS App Development Services We Offered

For Kuku TV’s iOS app, the Square Infosoft team delivered end-to-end mobile app development services; from concept design to App Store deployment and post-launch optimization.
Our goal was to build a robust, scalable, and feature-rich OTT streaming app that delivers a superior user experience to Apple users.

1. Product Research & Requirement Analysis

We started with a deep understanding of Kuku TV’s business model, target audience, and content delivery goals.
Our product research included competitor analysis, feature benchmarking, and identifying key UX patterns for short-form, vertical video apps.

2. UI/UX Design & Prototyping

Our designers created interactive wireframes and prototypes using Figma and SwiftUI components.
The design focused on user engagement, minimal navigation, and a clutter-free viewing experience all while following Apple’s Human Interface Guidelines (HIG).

3. iOS App Development (Swift + SwiftUI)

We built the app using Swift and SwiftUI, ensuring top performance, security, and native Apple experience.
Our engineers implemented AVPlayer for seamless vertical video playback, integrated Firebase for notifications and analytics, and optimized memory management for long streaming sessions.

4. Backend Development & API Integration

Our backend integration supported dynamic content management, user authentication, real-time data sync, and analytics tracking.
The system was designed to scale effortlessly as Kuku TV’s user base expanded.

5. Quality Assurance & Testing

We followed a rigorous QA process using TestFlight for beta testing.
Each feature from video playback to push notifications was tested across multiple iPhone devices to ensure stability, responsiveness, and flawless performance.

6. App Store Deployment & Optimization

After extensive testing, our team managed the complete App Store submission process, ensuring compliance with Apple’s review guidelines and optimizing the app for higher visibility.

7. Post-Launch Support & Maintenance

We provided ongoing maintenance, performance monitoring, and feature enhancement services post-launch to ensure the Kuku TV iOS app continues to perform seamlessly for its growing audience.