Kuku TV iOS App – Key Performance Stats
App Store Rating
Downloads
Reviews
Daily Active Users
Kuku TV iOS App – Key Performance Stats
App Store Rating
Reviews
Downloads
Your trusted partner for building OTT, video, and vertical streaming apps like Kuku TV.
Kuku TV iOS App Development Case Study – Vertical Video OTT Streaming App Developed by Square Infosoft
At Square Infosoft, we proudly developed the official iOS app for Kuku TV, one of India’s most popular vertical video OTT streaming platforms. Built using Swift and SwiftUI, the app offers Apple users a smooth, responsive, and immersive video-streaming experience designed for today’s mobile-first audience.
As a trusted iOS app development company in India, we specialize in creating scalable OTT and entertainment apps like Kuku TV; Apps that combine flawless performance, elegant UI/UX, and strong backend architecture. This project demonstrates how our team helps brands bring their content to life through powerful iOS streaming app development.
With millions of active users and a fast-growing fan base, the Kuku TV iOS app stands as a benchmark for entertainment app development success, redefining the short-form video experience for iPhone users across India and beyond.
About the Client
About Kuku TV: India’s Leading Vertical Video Streaming Platform for iOS
Kuku TV is one of India’s fastest-growing OTT and vertical video streaming platforms, offering short-format stories and original mini-series created for the mobile generation. Designed for Apple users, the Kuku TV iOS app delivers an immersive experience where viewers can enjoy one-minute episodes, quick stories, and daily entertainment updates all in a sleek, mobile-first interface.
The platform is popular for its vertical video format, multilingual content (Hindi, Telugu, Kannada, Bengali), and engaging micro-dramas that fit seamlessly into busy lifestyles. By offering fresh, regional, and accessible entertainment, Kuku TV has captured millions of viewers across India.
To enhance its presence on Apple devices, Square Infosoft collaborated with the Kuku TV team to develop the official iOS app a fast, stable, and user-friendly streaming solution built using Swift and SwiftUI. Our team focused on delivering smooth video playback, intuitive navigation, and App Store-ready performance turning Kuku TV’s creative vision into a fully functional iOS entertainment app.
This project demonstrates our capabilities as a top-rated iOS app development company in India, with proven expertise in OTT app development, streaming solutions, and entertainment app design for media brands worldwide.
Enhanced UI/UX Design for Kuku TV iOS App – Creating an Engaging OTT Experience for Apple Users
At Square Infosoft, our design team followed Apple’s Human Interface Guidelines (HIG) to create a clean, gesture-based interface that keeps the focus on content. We designed a vertical viewing experience optimized for quick navigation, one-hand usability, and distraction-free playback; essential for a mobile-first entertainment platform like Kuku TV.
We focused on enhancing user engagement through smart content presentation, personalized recommendations, and seamless transitions between series, episodes, and player modes. Every design choice from typography to color palette was guided by Kuku TV’s bold brand personality and storytelling theme.
Let’s Build Your Next iOS OTT App
Have a vision like Kuku TV?
At Square Infosoft, we turn ideas into reality with powerful, scalable, and beautifully designed iOS apps. Whether you’re planning an OTT platform, a video streaming app, or a custom entertainment app, our expert developers are ready to help you bring your concept to life; with the same quality and precision we delivered for Kuku TV.
Key Features – What Makes the Kuku TV iOS App Stand Out
The Kuku TV iOS App, developed by Square Infosoft, offers a premium, mobile-first vertical video streaming experience designed specifically for Apple users.
Each feature was built to ensure high performance, easy navigation, and seamless entertainment setting new standards for OTT app development in India.
Mobile App Development Key Features:
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Vertical-Video Streaming:
Full-screen, portrait-mode video playback built using AVPlayer, optimized for iPhone screens and one-hand viewing. -
Fast, Smooth Performance:
Swift + SwiftUI framework ensures lightning-fast load times, smooth navigation, and minimal buffering; even on slower connections. -
Categorized Content Library:
Users can explore genres like drama, romance, comedy, and thriller through a smart, dynamic layout. -
Push Notifications:
Personalized alerts for new series, daily updates, and content recommendations powered by Firebase Cloud Messaging. -
Multi-Language Support:
Seamlessly integrated regional language content (Hindi, Telugu, Kannada, Bengali) for a pan-India audience. -
Smart Download & Offline Access:
Users can download episodes to watch later; Designed for optimal device storage and offline playback. -
AI-Driven Recommendations:
Adaptive content suggestions based on viewing history, enhancing engagement and retention. -
Modern UI/UX Design:
Crafted following Apple Human Interface Guidelines (HIG) for intuitive, clutter-free navigation and engaging visuals. -
App Store Optimized:
Designed and optimized for App Store performance, strong retention, and positive user reviews.
Technology Stack & Tools Used in Kuku TV iOS App Development
The Kuku TV iOS app, designed and developed by Square Infosoft, was built using modern Apple technologies and scalable backend services to ensure smooth playback, lightning-fast performance, and an exceptional user experience across iPhones and iPads.
Our team combined Swift, SwiftUI, and Firebase with industry-leading tools to build a secure, responsive, and future-ready OTT streaming platform for iOS users.
Core Technologies using for iOS App Development:
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Swift (Language): Primary programming language used for native iOS app development, ensuring speed, security, and reliability.
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SwiftUI (Framework): Used to design beautiful, responsive UIs optimized for all Apple devices.
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AVPlayer (Streaming Engine): Enables seamless video playback, low buffering, and smooth transitions between episodes.
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Firebase (Backend & Analytics): Manages user authentication, notifications, and real-time data synchronization.
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RESTful APIs (Integration): Connects front-end with backend servers for dynamic content and user data.
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Core Data (Local Storage): Efficiently manages downloads, offline playback, and local caching.
Design & Collaboration Tools for develop iOS Mobile App
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Figma: For wireframes, high-fidelity UI/UX prototypes, and design collaboration.
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Sketch: Used for scalable icon sets and Apple-specific interface elements.
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Zeplin: For developer handoff and asset management.
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Adobe Photoshop & Illustrator: To enhance visual assets and brand graphics.
Infrastructure & Deployment
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Xcode: Integrated development environment (IDE) for writing, testing, and deploying the app to the App Store.
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Firebase Hosting & Cloud Functions: Backend logic and content delivery.
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TestFlight: For beta testing and QA before App Store release.
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App Store Connect: For app submission, analytics, and optimization.
Kuku TV iOS App – Live on the App Store
Experience the Custom iOS app developed by best mobile app development company Square Infosoft for Kuku TV, available now on the Apple App Store.
Full Stack iOS App Development Services We Offered
For Kuku TV’s iOS app, the Square Infosoft team delivered end-to-end mobile app development services; from concept design to App Store deployment and post-launch optimization.
Our goal was to build a robust, scalable, and feature-rich OTT streaming app that delivers a superior user experience to Apple users.
1. Product Research & Requirement Analysis
- We started with a deep understanding of Kuku TV’s business model, target audience, and content delivery goals.
- Our product research included competitor analysis, feature benchmarking, and identifying key UX patterns for short-form, vertical video apps.
2. UI/UX Design & Prototyping
- Our designers created interactive wireframes and prototypes using Figma and SwiftUI components.
- The design focused on user engagement, minimal navigation, and a clutter-free viewing experience all while following Apple’s Human Interface Guidelines (HIG).
3. iOS App Development (Swift + SwiftUI)
- We built the app using Swift and SwiftUI, ensuring top performance, security, and native Apple experience.
- Our engineers implemented AVPlayer for seamless vertical video playback, integrated Firebase for notifications and analytics, and optimized memory management for long streaming sessions.
4. Backend Development & API Integration
- Our backend integration supported dynamic content management, user authentication, real-time data sync, and analytics tracking.
- The system was designed to scale effortlessly as Kuku TV’s user base expanded.
5. Quality Assurance & Testing
- We followed a rigorous QA process using TestFlight for beta testing.
- Each feature from video playback to push notifications was tested across multiple iPhone devices to ensure stability, responsiveness, and flawless performance.
6. App Store Deployment & Optimization
After extensive testing, our team managed the complete App Store submission process, ensuring compliance with Apple’s review guidelines and optimizing the app for higher visibility.
7. Post-Launch Support & Maintenance
We provided ongoing maintenance, performance monitoring, and feature enhancement services post-launch to ensure the Kuku TV iOS app continues to perform seamlessly for its growing audience.
Development of the Kuku TV iOS App – Project Goals & Objectives
When Kuku TV approached Square Infosoft, their vision was to create a next-generation iOS app that would make short-form, vertical storytelling accessible to Apple users. Our objective was not only to develop a high-performing OTT iOS app, but also to deliver a scalable entertainment platform that combines great design, seamless streaming, and excellent user engagement.
Develop a Native iOS OTT App for Apple Users
The core goal was to build an iOS-only streaming app for Kuku TV that provides a smooth and secure user experience using Swift and SwiftUI, optimized for iPhones and iPads.
Enhance User Engagement and Retention
To help Kuku TV grow its user base, we aimed to design features that encourage frequent app usage; including push notifications, watchlists, personalized recommendations, and AI-driven content suggestions.
Ensure Scalable and Stable Streaming Performance
The client wanted an app that could handle high traffic and video loads without lag.
We implemented Firebase integration, AVPlayer optimization, and efficient memory management to ensure consistent performance across all Apple devices.
App Store Readiness and Brand Visibility
A key objective was to prepare the app for App Store launch and visibility, ensuring compliance with Apple’s review guidelines and optimizing keywords for App Store Optimization (ASO).
Our goal was to ensure a smooth approval and high search visibility for “Kuku TV – Short TV Movies” on the App Store.
Deliver a Mobile-First Vertical Video Experience
Since Kuku TV’s audience prefers watching content vertically, we focused on creating a portrait-mode streaming interface with intuitive gestures, immersive viewing, and fast transitions.
Performance & Securit
Guarantee fast load times, reliable performance, and strong data protection using Firebase Authentication, encrypted APIs, and scalable cloud infrastructure ensuring a safe and seamless experience for global users.
Our Approach & Our Solutions for Kuku TV iOS App Development
Creating a high-performance iOS OTT app like Kuku TV required a strategic, research-driven, and technically precise approach.
At Square Infosoft, we followed a full-cycle iOS app development process that blended UI/UX excellence, native Swift development, and OTT streaming optimization to deliver an engaging and scalable entertainment app for Apple users.
Our Approach
Our approach to building the Kuku TV iOS App was focused on performance, usability, and long-term scalability.
Each phase was carefully planned to meet the client’s business goals while maintaining Apple’s design and technical standards.
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In-depth Market & User Research:
We analyzed OTT app trends, user behavior, and vertical video consumption patterns to create a strategy that aligns with Kuku TV’s audience. -
UI/UX Design with Apple Standards:
Designed a minimalist, vertical layout that fits perfectly with one-hand use and Apple Human Interface Guidelines (HIG). -
Native iOS Development Using Swift & SwiftUI:
Developed a robust codebase for smooth performance, quick loading, and high-quality streaming with AVPlayer. -
Real-Time Backend Integration:
Integrated Firebase for user data, push notifications, and real-time content sync, ensuring seamless streaming and personalized updates. -
Testing & Performance Optimization:
Used TestFlight and automation testing to ensure the app was 99.9% crash-free, optimized for iOS 17, and compatible across devices. -
App Store Submission & ASO:
Managed the entire App Store submission and App Store Optimization process to enhance discoverability and compliance with Apple’s review policies.
Our Solution
To overcome the unique challenges of building a vertical video OTT app for iOS, our team provided innovative technical and design-driven solutions that enhanced performance, engagement, and scalability.
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Vertical Video Streaming Experience:
Implemented AVPlayer customization to enable full-screen vertical playback with gesture navigation for seamless content viewing. -
High-Performance Architecture:
Optimized SwiftUI components, caching, and backend APIs for faster load times and reduced data consumption. -
Personalized Content Delivery:
Integrated AI-based recommendation logic via Firebase Analytics for dynamic, user-specific content feeds -
Real-Time Notifications:
Added push notifications and alerts for daily new shows, watchlist reminders, and trending series updates -
Smart Data Handling:
Developed a scalable backend to manage large content libraries and high concurrency during live sessions -
Consistent Design System:
Maintained color consistency, responsive design, and accessibility compliance to create a premium Apple ecosystem experience. -
Secure & Stable Environment:
Implemented data security measures, in-app caching, and code optimization to meet Apple’s privacy and performance standards.
Key Challenges in Developing the Kuku TV iOS App
Building a high-performance OTT video streaming app for iOS like Kuku TV came with a set of unique design, technical, and performance challenges.
As the best iOS app development partner, Square Infosoft focused on solving each one through smart architecture, native optimization, and user-centered design.
Optimizing Vertical Video Playback for iOS
Kuku TV’s primary content format is vertical video a major challenge when designing for iPhones, as traditional streaming layouts are horizontal.
We had to ensure seamless vertical video playback with AVPlayer customization, orientation locking, and gesture-based controls to provide a smooth, immersive OTT experience.
Designing an Engaging Yet Simple User Experience
Creating a UI that encourages binge-watching without clutter was a challenge.
We designed a minimal interface using Apple Human Interface Guidelines (HIG), focusing on easy navigation, content visibility, and gesture-based controls for better usability.
Maintaining High Performance During Continuous Playback
The app required users to watch dozens of micro-dramas in one session, demanding optimized memory management and low CPU/GPU load.
We implemented efficient caching, lazy loading, and on-demand data streaming using SwiftUI + Combine framework, ensuring smooth transitions and uninterrupted playback.
Handling Real-Time Content Updates & Notifications
The app needed to sync content, banners, and push notifications in real-time from the backend.
We integrated Firebase Cloud Messaging and RESTful APIs to manage notifications and dynamic content updates across thousands of users simultaneously.
Ensuring App Store Compliance & Smooth Approval
Apple’s strict guidelines for streaming apps presented additional hurdles.
We ensured full compliance with App Store review standards, optimized the app for iOS 17 compatibility, and achieved a first-attempt App Store approval.
Balancing UI Animation and App Load Speed
Kuku TV’s design called for dynamic transitions and motion effects while keeping the app lightweight.
We used SwiftUI animations and pre-rendered to ios mobile app a visually engaging app without compromising load time.
Key Results – The Success of the Kuku TV iOS App
The launch of the Kuku TV iOS App, developed by Square Infosoft, marked a major milestone in India’s OTT entertainment market.
Our iOS team successfully delivered a fast, scalable, and engaging vertical video app that quickly gained traction among Apple users.
Through innovative UI/UX design, optimized Swift-based development, and App Store optimization, we achieved strong results across performance, engagement, and growth metrics.
4.6/5 App Store Rating based on thousands of positive reviews.
40% Increase in Average Watch Time, showing improved user engagement.
35% Higher Retention Rate compared to the previous mobile platform.
2-Second Average Load Time for video content, enhancing user satisfaction.
30% Faster App Store Approval thanks to optimized SwiftUI build and compliance.
Expanded user base across Tier 1 and Tier 2 Indian cities via App Store optimization and marketing.
Mobile App Screens
Why Choose Square Infosoft for Your iOS App Development?
At Square Infosoft, we don’t just build mobile apps we build high-performing digital experiences that help businesses grow.
With 10+ years of expertise in native iOS and cross-platform app development, our team delivers world-class solutions for clients across 40+ countries including top brands in media, travel, eCommerce, and entertainment.
Our success with the Kuku TV iOS app showcases our ability to transform complex streaming ideas into scalable, App Store–ready OTT applications that engage millions of users.
Proven Expertise in iOS & OTT App Development
We specialize in Swift and SwiftUI-based app development, delivering seamless performance and rich UI for entertainment and streaming apps.
Result-Driven Development
We build apps that perform. Our focus is always on speed, scalability, stability, and measurable business impact — like the success metrics achieved by Kuku TV’s iOS app.
End-to-End App Development Services
From UI/UX design to deployment and post-launch support, we offer full stack iOS app development ensuring every stage is handled with precision and performance.
Global Clients, Local Expertise
Headquartered in Surat, India, we serve clients worldwide providing cost-effective yet high-quality mobile app development solutions with ongoing support and maintenance.
User-Centric Design Philosophy
Our design approach follows Apple’s Human Interface Guidelines (HIG) to create apps that feel natural, elegant, and easy to use. We focus on user retention, engagement, and conversion through thoughtful UI/UX.
Let's Start Your iOS Project Today
Timeline & Project Scope – From Idea to Launch of Kuku TV iOS App Development
Delivering a feature-rich OTT streaming app for iOS like Kuku TV required a clear roadmap and structured execution plan.
At Square Infosoft, we followed a streamlined iOS app development lifecycle, from ideation to App Store deployment; ensuring efficiency, quality, and scalability at every stage.
Our process combined agile development methods, Swift-based engineering, and Apple design standards to bring Kuku TV’s vision to life in record time.
Project Scope – What We Delivered
We provided end-to-end iOS app development services for Kuku TV; Covering every technical, design, and deployment aspect of the project.
1. Design & Branding
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Created intuitive UI/UX screens aligned with Apple’s Human Interface Guidelines (HIG).
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Designed a vibrant vertical layout that enhances the storytelling experience.
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Optimized for one-hand navigation and binge-watching usability.
Keywords: iOS app design company India, entertainment app UI design
2. Development
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Built a native iOS app using Swift and SwiftUI for high performance.
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Integrated AVPlayer for low-latency vertical video playback.
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Used Firebase for analytics, authentication, and real-time content updates.
Keywords: Swift iOS app development, OTT app development India, video streaming app backend
3. Testing & QA
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Conducted TestFlight-based beta testing and device-level QA across iPhones and iPads.
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Ensured 99.9% crash-free performance with optimized memory usage.
Keywords: iOS app QA testing, iOS performance optimization
4. App Store Deployment
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Managed App Store submission with keyword-rich metadata for maximum discoverability.
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Ensured full App Store compliance for smooth approval on the first attempt.
Keywords: App Store optimization, iOS app launch India
5. Post-Launch Maintenance
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Provided ongoing updates, analytics tracking, and feature enhancements.
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Ensured stability, scalability, and App Store ranking improvement.
Project Timeline Overview
| Phase | Duration | Key Deliverables | Focus Keywords |
|---|---|---|---|
| 1. Discovery & Research | 1 Week | Business goals analysis, competitor research, OTT market study | iOS app planning, OTT app strategy |
| 2. Wireframing & UI/UX Design | 2 Weeks | User flow diagrams, low/high-fidelity prototypes, color & typography systems | iOS app UI/UX design, mobile app design company India |
| 3. iOS Development (Swift + SwiftUI) | 4 Weeks | Frontend + backend integration, AVPlayer setup, Firebase implementation | Swift iOS app development, OTT app development company |
| 4. Quality Assurance & Testing | 1.5 Weeks | Functional testing, device compatibility, performance & crash tests | iOS app testing, iOS performance optimization |
| 5. App Store Deployment & Optimization | 1 Week | App Store submission, ASO, metadata optimization | iOS app launch, App Store optimization India |
| 6. Post-Launch Monitoring | Ongoing | Analytics tracking, bug fixes, updates & enhancements | iOS app maintenance, post-launch support |
🧠 Total Time to Delivery: Approx. 9–10 weeks from concept to launch on the Apple App Store
Tools & Technologies Used to Develop the Kuku TV iOS App
To build a high-performing iOS streaming app like Kuku TV, the Square Infosoft team used a powerful blend of modern Apple technologies, design tools, and backend services.
Each tool and framework was carefully chosen to ensure the app’s stability, scalability, performance, and user experience meet Apple’s highest standards.
Development Technologies
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Swift (Language): The core programming language used to build the Kuku TV iOS app fast, secure, and optimized for performance.
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SwiftUI (Framework): Used to design responsive, dynamic, and adaptive UI components for seamless user experiences on iPhones and iPads
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AVPlayer (Video Engine): Apple’s native media framework for high-quality, low-latency video playback customized for vertical video streaming.
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Combine Framework: Used for managing asynchronous data and reactive programming to handle real-time content updates efficiently.
Backend & Cloud Services
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Firebase: Handles user authentication, push notifications, and analytics for real-time content engagement and retention tracking
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RESTful APIs: Enables secure data communication between the app and the content management system for streaming and metadata updates.
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Cloud Firestore: Stores structured user data and supports real-time syncing, helping Kuku TV serve fresh, dynamic content instantly.
UI/UX Design Tools
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Figma: Used for wireframing, prototyping, and high-fidelity interface design ensuring a clean, user-friendly layout.
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Sketch: Created reusable design components and assets aligned with Apple’s design principles.
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Zeplin: Facilitated seamless developer–designer collaboration for consistent design implementation.
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Adobe Illustrator & Photoshop: Used to create brand elements, icons, and visual assets that maintain Kuku TV’s creative identity.
Testing & Deployment Tools
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Xcode (IDE): The official Apple IDE used for coding, debugging, and building the iOS app for deployment.
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TestFlight: Used for beta testing and collecting real-time user feedback before App Store release.
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App Store Connect: Managed app submission, version control, analytics, and performance tracking.
Project Management & Collaboration Tools
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Slack:
For real-time communication and progress tracking between design, development, and QA teams. -
Jira / Trello:
Used for sprint management and task tracking following Agile methodology. -
GitHub:
Source code management and version control for collaborative iOS development.
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FAQ’s
Who developed the Kuku TV iOS app?
The iOS version of the Kuku TV streaming platform was developed by Square Infosoft; a specialist iOS app development company in India focused on OTT, video-streaming and entertainment app solutions.
What does it cost to build an iOS streaming app like Kuku TV?
The cost depends on features (vertical video, micro-episodes, offline download), design complexity, backend integrations and platform scope. As an experienced iOS app development company in India, we provide transparent quotes tailored to your OTT app development project.
How long does it take to develop an iOS app like Kuku TV?
For a native iOS OTT app similar to Kuku TV, our full-cycle iOS app development process typically spans from design to App Store deployment in about 9-10 weeks depending on scope, complexity and content volume.
What technology stack was used to build the Kuku TV iOS app?
The Kuku TV iOS app was built using Swift and SwiftUI for front-end, AVPlayer for vertical video streaming, Firebase for real-time backend and analytics, and RESTful APIs for content management. This reflects modern best practices of iOS app development company India.
Can your team build an OTT app for Apple devices with vertical-video format like Kuku TV?
Yes; Square Infosoft specialises in building iOS OTT and vertical-video streaming apps. From mobile-first UI/UX design to native iOS development, we deliver entertainment apps that mirror the quality and performance of Kuku TV.
Will I own the source code and intellectual property of my iOS app?
Yes; As part of our iOS app development services, clients receive full ownership and rights of the source code and app assets once the project is completed, ensuring you control your OTT app solution built by a trusted iOS app development company.
What kind of maintenance and support do you provide after the iOS app launch?
We offer 6-12 months of free maintenance after the iOS app launch, covering bug fixes, feature enhancements, OS/version updates, and performance monitoring all part of our end-to-end iOS app development services.
How do you ensure the iOS app will perform well with high user loads and streaming video?
For the Kuku TV iOS app we implemented advanced performance optimisation memory caching, vertical video playback tuning, real-time data sync, and scalable backend architecture. These practices reflect what a leading iOS app development company in India does for high-traffic OTT apps.
Conclusion – Building the Future of iOS Entertainment Apps
The Kuku TV iOS App stands as a proud example of how innovative ideas, great design, and precise execution can come together to create a market-leading OTT streaming experience.
At Square Infosoft, we transformed Kuku TV’s creative vision into a high-performing, user-centric iOS application that now engages millions of users across India. Our team’s expertise in Swift, SwiftUI, and Firebase combined with our design-first approach helped us deliver a scalable, fast, and App Store–optimized OTT platform that sets new standards for vertical video entertainment.
This project reflects our commitment to excellence as a trusted iOS app development company in India, delivering end-to-end mobile app solutions for global clients across industries.
Whether you want to build an app like Kuku TV, create a new OTT platform, or launch your own iOS entertainment app, our experts are ready to help you turn your vision into a reality.
Ready to Build Your Next iOS App?
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